Buptopia 2026 in Melbourne
For the first time, Bupa opened the doors of Buptopia to its corporate partners. Usually reserved for Bupa employees, the event focuses on understanding customers’ experiences, and we were grateful to be among those invited.
On 7 October, the AISA team joined Bupa at its Melbourne head office for Buptopia 2026. The afternoon gave us a broader view of Bupa’s work beyond the health cover we distribute, from digital health services to interactive wellbeing experiences, and the opportunity to meet the teams behind them.
What stood out most was Bupa’s focus on understanding the customer’s perspective and how everyday decisions shape a person’s experience of health and care. For an international student arriving in Australia, that experience begins well before they ever need care. It begins with how their cover is explained, chosen and supported. Our partners play an important role in that experience.
Thank you to Bupa Business AU, Royce Hort and the wider team for their hospitality, and to Renee Garner for the time spent connecting with us.
Here are a few glimpses from the afternoon.